Legal User Design: Building User Personas for Your Law Firm Customer

To build a great legal product, you need to know your law firm's customer, their needs, motivations, fears, and buying decisions. Build a user persona.

By the team at Gavel
Published: Nov 10, 2021
| Last updated: Apr 5, 2025

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To create a successful legal product, it’s essential to lay a strong foundation by truly understanding your users—especially your first users. A well-designed user interface (UI) is important, but it starts with empathy and insight.

To get there, focus on three key steps:

1. Identify a real problem your users need solved.
2. Understand their pain points and daily frustrations.
3. Step into their shoes by creating user personas—fictional, yet research-based profiles that represent your ideal users' goals, behaviors, and challenges.

By grounding your product in your users’ actual needs, you increase your chances of creating something they will trust, adopt, and recommend.

What are "User Personas"?

User personas are fictional profiles that represent the different types of users who may interact with your product. They’re designed to help you develop a deeper understanding of your customers’ needs—not just their demographics or roles, but also their motivations, fears, values, goals, and challenges.

As shown below, well-crafted user personas go beyond surface-level facts. They offer insight into the mindset of your users, allowing you to design more empathetic, targeted, and effective solutions.